Novu Health Engagement Blog

Your guide to launching a mid-year member engagement program: 3 key elements for a successful program design

Novu Health

Whether you’re ready to launch your mid-year member engagement program, or are considering one but have a few reservations, you’ve come to the right place. We’ve put together a collection of our best insights and evidence to address any lingering concerns (#1: It’s not too late in the year to get started!) and guide you to an effective program design.


Read all three blog posts for a comprehensive look, or dig into just one or two to focus on individual elements like effective communications, population segmentation and targeting, and developing a cost-effective budget.



Part 1: High-touch, high-impact communications

How to leverage tools like data analytics to design an effective, personalized communication plan.


Part 2: Reaching the right members

Your guide to propensity modeling (aka how to reach only the right members).


Part 3: Focus your budget for outstanding ROI

The keys to designing a program that will deliver high return on investment in a seamless, cost-effective way.


Want more? Check out our new case study for even more evidence and results from a real-life NovuHealth engagement program, launched mid-year. Or contact us to learn more about how we tailor rewards and engagement solutions to your member population using the latest in behavioral health science and health care data analytics.

Get the Case Study 

About NovuHealth

NovuHealth is the health care industry’s leading consumer engagement company. Combining performance analytics, behavior science and comprehensive technology solutions, our rewards and engagement programs enable health plans to increase high-value member activities—improving member health and driving plan performance. Visit us at