Novu Health Engagement Blog

Your guide to a higher Star rating: Leveraging member engagement and high-value behaviors

Jordan Mauer

Since 2014, CMS has dramatically expanded opportunities for Medicare plans and partners to leverage rewards and incentives programs to impact quality ratings. What’s more, recognizing the potential for engagement programs to improve member health outcomes and lower costs, CMS has given plans flexibility in designing their initiatives. Which means the ball is truly in your court now: Are you ready to design a compliant, cost-effective engagement program to boost your Star rating?


Novu helps you improve Star scores with behavioral science, intelligent segmentation, and targeted communications

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Get the expert, data-driven insights you need to get started from our presentation at this year’s Medicare Star Ratings & Quality Assurance Summit, led by NovuHealth EVP of Marketing & Engagement Jordan Mauer. Covering everything from how to utilize behavioral analytics to target the right member with the right behavior, to a sneak peek into NovuHealth’s “DNA approach” to segmenting and isolating addressable activities, you’ll come away with an arsenal of engagement strategies that drive outcomes, build member preference, impact risk adjustment and enhance quality measures.


Download the presentation, “Improving Your Star Score Through Member Engagement: Driving High-Value Behaviors,” using the button below. Want even more insights and best practices to build a successful engagement program and boost your Star rating? Contact us to keep the conversation going. 

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Jordan Mauer is Executive Vice President of Marketing & Engagement at NovuHealth. In this role, he develops and leads the company’s marketing and brand initiatives, as well as the end-to-end management of member-facing operations. With more than 15 years of senior marketing leadership experience, Jordan brings a passion for analytics, loyalty operations and engagement, as well as strategic energy to NovuHealth. 


NovuHealth is the health care industry’s leading marketing and behavior change platform, helping health plans improve quality ratings, manage risk and drive engagement.