Novu Health Engagement Blog

Why it’s not too late to launch a member engagement program

Novu Health

It’s mid-year—is your plan performance below target? And if so, does that mean it’s simply too late to boost vital metrics like Star or HEDIS scores and turn things around?


At NovuHealth, we know it’s not too late. A member engagement program can have a significant impact on short- and long-term performance, no matter what time of year it’s launched. But why tell you when we can show you?


Today, we’re releasing the results from our latest case study, revealing our approach to improving Star measure performance—and laying the foundation for member loyalty—in just a matter of months.


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In partnership with a leading Medicare Advantage plan, we designed a customized engagement program in October 2016 to close gaps among a specific number of members by December of the same year. To do so, we focused solely on the non-compliant, high-propensity member population and, to have the biggest impact in the shortest period of time, we targeted only those measures (like the Annual Wellness Visit) that would most affect Star quality ratings, risk adjustment and overall plan performance.


So, did we pull it off? Download the case study to see the full results, and learn how we leverage consumer loyalty best practices to deliver business objectives, year-round.

Get the Case Study

Interested in hearing more about how we tailor rewards and engagement solutions to your member population using the latest in behavioral health science and health care data analytics? Click below to schedule a 15-minute conversation with us.


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About NovuHealth

NovuHealth is the health care industry’s leading consumer engagement company. Combining performance analytics, behavior science and comprehensive technology solutions, our rewards and engagement programs enable health plans to increase high-value member activities—improving member health and driving plan performance. Visit us at