Novu Health Engagement Blog

[White Paper] How to design & implement a member engagement program to address social determinants of health: 7 best practices

Novu Health

With social determinants of health (SDoH) like housing, transportation, financial support and food security accounting for 80% of health outcomes, addressing SDOH is clearly essential to improving member health.


It’s also a smart business decision that can significantly decrease health care costs and utilization—while increasing quality of care and plan performance.



Social Determinants of Health | Part 3: Improving Member Engagement & Satisfaction


In the third and final installment in our SDoH white paper series, Social Determinants of Health: Improving Member Engagement and Satisfaction, we share a framework for building a member engagement program that addresses SDoH factors, behavioral biases and member connection. We find that rewards and incentives programs offer the perfect vehicle in which to deliver the needed changes to member populations and, in turn, to health plan performance.


(See Part 1 of the white paper, focused on the characteristics and importance of SDoH, here, and Part 2, focused on the policies and programs addressing SDoH, here.)


Ready to build your strategy? We recommend the following seven best practices for successful member engagement that addresses SDoH:

  • Improve awareness of community services
  • Help members access services
  • Encourage partner alignment to ensure services are available and responsive to member needs
  • Provide dedicated time and resources for addressing SDoH
  • Align incentives—provide the right type of incentives for members to engage in their health care
  • Incentivize patients to connect with their caregivers
  • Help patients obtain financial resources to remain on their medication and care plans

Download the white paper for more strategies and insights on how to holistically engage your members—and overcome SDoH barriers to better health.


Looking for more? Contact us to learn more about how we tailor rewards and engagement solutions to your member population using the latest in behavioral health science and health care data analytics.

Get the White Paper


About NovuHealth

NovuHealth is the health care industry’s leading consumer engagement company. Combining performance analytics, behavior science and comprehensive technology solutions, our rewards and engagement programs enable health plans to increase high-value member activities—improving member health and driving plan performance. Visit us at