Novu Health Engagement Blog

Upcoming CMS guidance for Medicaid and what it means for your health plan

Ben Wright

What’s coming

The Medicare market has demonstrated that an overall quality rating system like CMS Star ratings is a major game-changer for plan performance, member engagement strategies, and plan bottom line. And it’s no secret that a similar system is on the...

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Want Consumer Engagement in Health Care? Set Goals and Use Data to Obtain Them

Jordan Mauer

NovuHealth CEO Addresses AHIP Consumer Experience & Digital Health Conference

Health plans need to adopt the data-driven, goal-focused, personalized customer engagement models of retail if they are to be successful in a world in which quality and risk...

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AHIP Consumer Experience & Digital Health Forum: Day One

Jordan Mauer

Are You Innovating for Innovation’s Sake? Or Are You Using Innovation to Solve the Problem of Consumer Engagement?

In search of the latest and greatest when it comes to health plan customer engagement, we traveled to Chicago for the 3-day AHIP Consumer...

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Using audience segmentation and targeting to improve Medicaid health outcomes

Jordan Mauer

Here’s something that most plans recognize, but aren’t always sure how to act on when creating rewards and engagement programs: not all Medicaid members are created equal when it comes to closing gaps in their care. Some members will naturally attend their...

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[INFOGRAPHIC]: 2017 CMS Star ratings are out - how Novu can help

Kristin Gasteazoro

When your star rating is less than stellar, you’re leaving money on the table. Learn how we help plans influence high-value behaviors and move the needle on HEDIS measures: 

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Mobilizing Medicaid performance via omni-channel communications and mobile engagement

Jordan Mauer

As a Medicaid health plan, you know that it can be hard to get—and remain—in touch with all Medicaid members. Whether it’s a shifting address, unreliable contact info, or simply members dropping in and out of Medicaid eligibility, developing a consistent...

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5 tips: Choosing the right rewards and member engagement strategy for Medicaid rewards and engagement programs

Jordan Mauer

Want to motivate your Medicaid members to engage in their care and complete desired health behaviors? A Medicaid rewards and engagement program is a great place to start when it comes to improving health outcomes and HEDIS quality measures—and as you might...

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[INFOGRAPHIC]: 5 Medicaid Member Populations You need to Consider for your Rewards and Engagement Programs

Jordan Mauer

Today we are proud to release our latest white paper, Driving High-Value Behaviors in Medicaid Plans: Medicaid rewards and engagement programs to activate hard-to-reach members and close gaps in care.

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Novu Loyalty360 Interview: How health care is embracing customer loyalty

Novu Health

MINNEAPOLIS, MN – August 10, 2016 – Health care is in the midst of industry disruption. Consumers are more empowered than ever with detailed plan information at their fingertips and an array of options to choose from for coverage. Labels such as consumerism,...

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Can you engage Medicare members online? We wanted to find out.

Jordan Mauer

It’s no secret that health plans (and most companies, for that matter) want to engage with consumers online—it’s less expensive, often results in deeper participation and can lead to a lasting relationship with the brand. How best to engage members digitally,...

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