Novu Health Engagement Blog

Want Consumer Engagement in Health Care? Set Goals and Use Data to Obtain Them

Jordan Mauer

NovuHealth CEO Addresses AHIP Consumer Experience & Digital Health Conference

Health plans need to adopt the data-driven, goal-focused, personalized customer engagement models of retail if they are to be successful in a world in which quality and risk...

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Using audience segmentation and targeting to improve Medicaid health outcomes

Jordan Mauer

Here’s something that most plans recognize, but aren’t always sure how to act on when creating rewards and engagement programs: not all Medicaid members are created equal when it comes to closing gaps in their care. Some members will naturally attend their...

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Your guide to a higher Star rating: Leveraging member engagement and high-value behaviors

Jordan Mauer

Since 2014, CMS has dramatically expanded opportunities for Medicare plans and partners to leverage rewards and incentives programs to impact quality ratings. What’s more, recognizing the potential for engagement programs to improve member health outcomes and...

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Novu Loyalty360 Interview: How health care is embracing customer loyalty

Novu Health

MINNEAPOLIS, MN – August 10, 2016 – Health care is in the midst of industry disruption. Consumers are more empowered than ever with detailed plan information at their fingertips and an array of options to choose from for coverage. Labels such as consumerism,...

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