Novu Health Engagement Blog

The secret to value-based performance? Intelligent member engagement

Novu Health

In today’s health care landscape, there are two things we know for sure: 1. Value-based performance is essential to plan success, and 2. delivering a quality member experience while closing care gaps is the new norm.




At NovuHealth, we believe an intelligent member engagement program—based on hyper-segmentation, predictive analytics and frequent, personalized communication—is key to winning on both fronts. Why? Because an engagement program can deliver high-value member activities in the short-term while simultaneously laying the foundation for long-term health plan affinity.


That means, with just one program, your plan has the power to increase quality, reduce member churn and boost brand perception—all while consolidating marketing costs.


Ready to learn more about the benefits of member engagement? We shared our insights in two recent presentations, ready for you to download. Check them out:


Jordan Mauer, NovuHealth EVP of Marketing & Engagement, shared practical insights from real member engagement programs at the Member Innovations for Individuals & Groups conference in Chicago. Download his full presentation “Intelligent Member Engagement Designed to Deliver Plan Growth, Health Loyalty and Quality Performance” using the button below.

Download Presentation

Kristin Gasteazoro, VP of Sales at NovuHealth, discussed how to deliver a quality member experience and close gaps in care—all while driving plan performance—at the Health Plan Direct-to-Consumer and Group Marketing Innovations conference in Chicago. Download her full presentation “Intelligent Engagement Delivers on Plan Growth, Member Satisfaction and Quality Performance” using the button below.

Download Presentation

Want even more insights and best practices to build an engagement program that improves health, boosts quality and drives plan growth? Contact us to keep the conversation going.


Jordan Mauer is Executive Vice President of Marketing & Engagement at NovuHealth. In this role, he develops and leads the company’s marketing and brand initiatives, as well as the end-to-end management of member-facing operations. With more than 15 years of senior marketing leadership experience, Jordan brings a passion for analytics, loyalty operations and engagement, as well as strategic energy to NovuHealth. 


Kristin Gasteazoro serves as Vice President of Sales at NovuHealth and oversees the company’s sales team. Kristin brings over a decade of sales leadership, operations and strategy experience to the role.



About NovuHealth

NovuHealth is the health care industry’s leading consumer engagement company. Combining performance analytics, behavior science and comprehensive technology solutions, our rewards and engagement programs enable health plans to increase high-value member activities—improving member health and driving plan performance. Visit us at