It comes as no surprise to you: the Medicaid market is facing disruptive change.
In recent years, Medicaid managed care has expanded rapidly across nearly every state. And with that expansion has come significant challenges—from evolving financial and regulatory demands, to the challenge of engaging with a diverse, sometimes hard-to-reach membership, impacted by social determinants of health.
However, these same pressures also offer Medicaid MCOs tremendous opportunities for growth, performance and impact.
The key is to understand Medicaid members—and how to effectively engage them.
After all, today’s value-based economic reality demands it. To improve health outcomes and drive performance, plans must motivate their members to participate actively in their own care.
Aligned with this reality, we at NovuHealth help plans motivate members to complete high-value activities—those that have the greatest impact on member health, as well as plan performance.
So how can your plan effectively engage its members? Find out in our new e-book, The guide to Medicaid member engagement: Proven strategies and best practices from real-world programs. In it, we share best practices from real-life, successful engagement programs and offer seven must-have strategies for fostering member engagement in the Medicaid market, including:
- Understand the Medicaid population you serve
- Offer incentives that members value
- Use mobile technology and text messaging to reach members where they live
- Be more visible in the communities and lives of members
- Create community partnerships
- Accommodate and respect low health literacy
- Find and test creative engagement solutions for win/win outcomes
For more Medicaid insights and engagement best practices, download the full e-book: The guide to Medicaid member engagement: Proven strategies and best practices from real-world programs.
NovuHealth is the healthcare industry’s leading consumer engagement company. Combining performance analytics, behavior science and comprehensive technology solutions, our rewards and engagement programs enable health plans to increase high-value member activities—improving member health and driving plan performance. Visit us at novu.com.