Novu Health Engagement Blog

Press Release – Novu announces new Chief Operating Officer

Tom Wicka

Novu is pleased to announce Rob Sorensen as Chief Operating Officer

MINNEAPOLIS, MN – November 19, 2016 – Novu has hired health care industry veteran Rob Sorensen as Chief Operating Officer. He will report directly to Tom Wicka, Novu CEO. Rob will oversee Technology & Delivery, Product, the PMO Office, and Client Management.


Rob Sorensen, new Chief Operating Officer at NovuHealth


“Bringing Rob on board is one of the key steps toward building a fully integrated product to sales strategy and process. Rob’s deep experience, knowledge and exceptional operational skills add to our already strong bench to further advance Novu to our next stage of operational maturity and sustained growth. As a high-growth, fast-paced technology and services company, Novu and our customers will benefit immensely with Rob as COO,” commented Wicka.


Rob has over 25 years of cross-industry experience in driving positive change and is a highly experienced health care and management consulting executive with a proven record of developing strategies and business operations that drive business results. Most recently, Rob was COO of Magellan Healthcare Commercial Business, focused on behavioral health services for health plans and employers. Past roles include President and CEO at Gardiia; Vice President of Medicare & Retirement Operations at UnitedHealthcare; and Senior Executive with Accenture’s Customer Insight Practice. 


NovuHealth is the health care industry’s leading data sciences and behavior change platform, designed to enable health plans to better understand, motivate and connect with members. Leveraging clinical and behavioral best practices, rewards, incentives, and personalized communication, NovuHealth is the most cost-effective, seamless way to reach and influence high-value behaviors in members. Visit us at