Novu Health Engagement Blog

Press Release—NovuHealth to Share How Personalized Member Communications Drives Quality Improvements at the 2017 HEDIS® & Quality Improvement Summit

Novu Health

MINNEAPOLIS, MN—October 10, 2017—NovuHealth, the health care industry’s leading consumer engagement company, today announced that Jordan Mauer, Executive Vice President of Marketing and Member Engagement, will discuss how to drive quality improvements with intelligent engagement strategies at the 7th Annual HEDIS® & Quality Improvement Summit. The event, set to take place October 16-17, 2017, in Miami, brings together leading quality improvement professionals and shares the latest strategies to boost quality scores.


Mauer will co-present a case study with Neal Sofian, Director of Member Engagement at Premera Blue Cross, titled, “Driving Quality Improvement by Personalizing Member Communications & Services.” The session will discuss how communications tailored to health plan members’ individual characteristics is an effective strategy for improving engagement. Attendees will see firsthand how these methods have helped Premera Blue Cross increase member engagement and, ultimately, improve quality.


“There is a huge opportunity for health plans to improve member engagement. Doing so starts with knowing the most effective ways to create meaningful relationships with members,” said Jordan Mauer. “We’re excited to join industry leaders at the HEDIS & Quality Improvement Summit and help industry leaders learn new approaches and reach their quality score goals.”


What: “Case Study: Driving Quality Improvement by Personalizing Member Communications & Services,” HEDIS® & Quality Improvement Summit 


  • Jordan Mauer, Executive Vice President, Marketing and Member Engagement, NovuHealth
  • Neal Sofian, MPH, MSPH, Director Member Engagement, Premera Blue Cross 

When: Tuesday, Oct. 17, 2017, 11:00am - 12:00pm EDT
Where: Hyatt Regency Miami


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About NovuHealth

NovuHealth is the health care industry’s leading consumer engagement company. Combining performance analytics, behavior science and comprehensive technology solutions, our rewards and engagement programs enable health plans to increase high-value member activities—improving member health and driving plan performance. Visit us at