With the growing popularity of Medicare Advantage (MA), and more aging Baby Boomers joining MA plans every day, the market has never been more competitive.
In such a saturated environment, a higher Star rating can be a powerful means of setting your plan apart. As more and more consumers proactively select plans that offer the best benefits and the highest quality care, a high Star rating signals a more enticing plan.
What’s more, a higher Star rating benefits the entire health care ecosystem. Stronger plans are incented to provide better care and greater access, leading to a healthier society overall.
NovuHealth CEO Tom Wicka recently shared more on our viewpoint on the importance of Star ratings in an article over at HealthCare Finance News:
“A high Star rating offers a competitive advantage for a plan on multiple fronts in an increasingly competitive market,” Wicka said. “For many of the plans NovuHealth works with, the higher CMS bonus—sometimes millions of dollars—can significantly strengthen a plan's performance."
Click here to see the full article, “Star ratings jump strengthens enrollment, performance of Medicare Advantage plans,” for more on how Star rating improvements can help MA plans thrive in a competitive market.
Questions or comments, please contact us.
NovuHealth is the health care industry’s leading consumer engagement company. Combining performance analytics, behavior science and comprehensive technology solutions, our rewards and engagement programs enable health plans to increase high-value member activities—improving member health and driving plan performance. Visit us at novu.com.