Novu Health Engagement Blog

Video Release: NovuHealth on Medicare Customer Engagement to Boost Star Quality Ratings

Novu Health

Today, we’re releasing a new video highlighting our approach to quality score improvement for Medicare plans—and it all starts with an intelligent customer engagement strategy.


As the health care industry’s leading consumer engagement and behavior change company, we strive to empower health care consumers, drive health outcomes, and boost plan performance. The video offers a glimpse into how we at NovuHealth work with Medicare plans to improve Star ratings, strengthen member retention and acquisition, and increase plan profitability through targeted member engagement.


Novu Health Medicare 30s Video


“In today’s competitive landscape, robust member engagement is key for Medicare Advantage plans looking to differentiate in the marketplace and increase their Star ratings,” says NovuHealth CEO Tom Wicka. “This video is a conversation starter—energizing plans to consider the power of developing trusted relationships with their members and inspiring them to live healthier lives.”


Increasingly, achieving a 4- or 5-Star rating from CMS is essential for success in the Medicare marketplace. And, as health care moves to a consumer-centric model, successful plans are increasingly investing in customer engagement strategies to boost quality, retain and attract new members and optimize costs. Our approach—driven by a combination of behavioral health science, health care data analytics and loyalty best practices—allows Medicare plans to create a deeper connection between consumers and their health, and close the gaps in care that will most impact quality measures and overall plan performance.


About NovuHealth

NovuHealth is the health care industry’s leading consumer engagement company. Combining performance analytics, behavior science and comprehensive technology solutions, our rewards and engagement programs enable health plans to increase high-value member activities—improving member health and driving plan performance. Visit us at