The healthcare industry’s shift to value-based care has brought with it a renewed focus on the member. After all, creating real value means driving quality improvement and improving health outcomes while reducing costs. And you simply can’t do it without your members’ active engagement.
Engaged members are healthier members, more likely to attend recommended care appointments and preventive screenings. What’s more, a successful member engagement program can also impact member satisfaction—boosting brand affinity and loyalty.
The top-performing Medicare plans know this, and leverage member engagement to create value and drive performance.
So how do they do it? We recently shared insights and best practices from real-life, successful member engagement programs at the 9th Annual Medicare Market Innovations conference. Led by NovuHealth’s EVP of Marketing & Engagement Jordan Mauer, the presentation outlined exactly how top Medicare plans use member engagement to improve quality performance, risk adjustment and member satisfaction.
Get all the learnings and practical insights you need to launch an effective engagement program of your own when you download the full presentation, “The Power of Engagement to Drive Plan Performance in Today’s Value-Based Healthcare Market,” using the button below.
Jordan Mauer is Executive Vice President of Marketing & Engagement at NovuHealth. In this role, he develops and leads the company’s marketing and brand initiatives, as well as member engagement programs. With more than 15 years of senior marketing leadership experience, Jordan brings a passion for analytics, loyalty operations and engagement, as well as strategic energy to NovuHealth.
About NovuHealthNovuHealth is the healthcare industry’s leading consumer engagement company. Combining performance analytics, behavior science and comprehensive technology solutions, our rewards and engagement programs enable health plans to increase high-value member activities—improving member health and driving plan performance. Visit us at novu.com.