Novu Health Engagement Blog

[Webinar Recording] How Intelligent Member Engagement Strategies Lead to Improved Medicare Quality Scores

Novu Health

Scoring above 3.5 Stars has never been more challenging for Medicare plans. CMS scores on a curve and plans vie against each other each year, which means maintaining your current member programs and commination is no longer enough. To remain at the top, plans must continually invest to increase Medicare member engagement. And, good news: investing in an engagement program fits solidly within quality improvement expenditures (QIE), which, in turn, can help your plan optimize the Medical Loss Ratio.

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With a combination of data science, behavioral analytics and consumer marketing, plans can create a differentiated, personalized member experience that delivers real business results. To improve Star ratings and win at engagement, plans must go beyond one-size-fits-all solutions. At NovuHealth, that means employing multiple engagement strategies, customized to each member, and leveraging intelligent incentives to drive engagement and deliver high-value behavior change in health care.


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Access more of our insights in the recorded webinar with NovuHealth CEO Tom Wicka: “Seeking a Five-Star Rating? Learn How Differentiated Member Engagement Raises Your Score.” In it, health plans will discover how the integration of analytics, technology, incentives and personalized communication can positively impact CMS Star ratings, risk adjustment and renewal efforts.


Download the presentation using the button below for an evidence-based discussion on how intelligent incentives can drive high-value behavior in health care and create a deeper, more personalized connection between consumers and their health.


Want even more insights and best practices to boost your quality scores? Contact us to keep the conversation going.
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Tom Wicka is CEO and Co-Founder of NovuHealth. Tom helped develop NovuHealth as a way to personalize the health care system, and is an advocate for better health and consumer engagement throughout the industry. A noted speaker and expert in member loyalty, Tom brings crucial insight to the nation’s most innovative health care payers and providers to deliver quality outcomes that benefit both individuals and the care system alike.


About NovuHealth

NovuHealth is the health care industry’s leading consumer engagement company. Combining performance analytics, behavior science and comprehensive technology solutions, our rewards and engagement programs enable health plans to increase high-value member activities—improving member health and driving plan performance. Visit us at