Despite the fact that engagement as a concept and strategy has been topping the list of convention talks and webinars throughout the industry for years now, effective and cost-efficient member engagement programs still remain elusive for many players in the industry. Even today, one in four health insurance consumers are “not loyal at all” to their insurer, and plans lose an average of 10% of their member base each year.
Clearly, health plans face an engagement challenge with their customers. The question is: how to overcome it?
At NovuHealth, we believe health care has a lot to gain from studying loyalty programs in traditional consumer spaces like retail, banking and travel. After all, consumers have come to expect a streamlined, user-friendly and rewarding experience when interacting with brands—and see no reason why the experience with their health insurer should be any different.
That’s why a key element to our approach to building consumer engagement is the use of incentives, delivered as part of a retail-quality member experience. Intelligent member incentives can not only drive customers to participate in the system and close gaps in care, but also help to keep customers at the center of the health care experience and build trust.
Find more of our unique consumer engagement insights in this presentation from NovuHealth EVP of Marketing and Engagement Jordan Mauer: “How to Design a Health Care Engagement Program Based on Leading Consumer Loyalty Programs.” In it, plans will discover how to:
- Design an engagement program modeled on consumer loyalty programs
- Empower and engage members to deliver on business objectives
- Differentiate your brand and position it for long-term success
Want even more insights and best practices for building successful member engagement strategies? Contact us to keep the conversation going.
Jordan Mauer is EVP of Marketing & Engagement at NovuHealth. In this role, he develops and leads the company's corporate marketing and brand initiatives, as well as the end-to-end management of member-facing operations. With more than 15 years of senior marketing leadership experience, Jordan brings a passion for analytics, loyalty operations and engagement, as well as strategic energy to NovuHealth.
NovuHealth is the health care industry’s leading marketing and behavior change platform, helping health plans improve quality ratings, manage risk and drive engagement.