Novu Health Engagement Blog

Encouraging appropriate health care utilization through member engagement: Insights from NovuHealth

Novu Health

Containing health care spending without sacrificing coverage may very well be the industry challenge of our time.


Encouraging Appropriate Health Care Utilization Through Member Engagement


As health care costs continue to rise, year after year, appropriate health care utilization is essential. Successful plans must focus on decreasing over-use—such as emergency room visits for non-emergency health care needs—and increasing cost-saving measures—such as active participation in disease management protocols.


Interestingly, and while there are many additional factors at play (such as accessibility, education and affordability), evidence points to patient engagement as being central to appropriate health care utilization.


The more engaged a plan member is in their own health and health care, the more likely they are to make efficient use of health care resources.


That means, with a well-designed engagement program, plans can target areas such as:

  • Care management
  • Disease management
  • ER avoidance
  • Advanced care planning

So how can you make it happen? For more insights, download the full article: Encouraging appropriate health care utilization through member engagement: Insights from NovuHealth. We delve deeper into the impact of engagement on health care costs—and share best practices for increasing a member’s level of health engagement.


Looking for more? Contact us to learn more about how we tailor rewards and engagement solutions to your member population using the latest in behavioral health science and health care data analytics.

Get the Article


About NovuHealth

NovuHealth is the health care industry’s leading consumer engagement company. Combining performance analytics, behavior science and comprehensive technology solutions, our rewards and engagement programs enable health plans to increase high-value member activities—improving member health and driving plan performance. Visit us at