Novu Health Engagement Blog

[Webinar Recording] Driving High-Value Behaviors with Intelligent Incentives

Novu Health

The health care industry is at a tipping point. Rising costs, increased regulatory scrutiny, digital disruption and the age of the customer have given rise to the empowered member. How do health plans build a strategy to win these members, and simultaneously increase quality, manage risk and boost retention?

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Driving High-Value Behaviors with Intelligent Incentives Webinar Logo

The solution is the engaged member. Yet, providing a personalized member journey, communicating through a preferred channel, and offering the right member incentives to deliver high-value behavior change in health care have never been a plan’s strengths. Health plans often struggle to engage and motivate their most challenging and hard-to-reach members. 

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At NovuHealth, our approach focuses on personalized member communication—delivered across channels—to improve member engagement. Access even more of our insights in the recorded webinar with NovuHealth CEO Tom Wicka: “Driving High-Value Behaviors with Intelligent Incentives.” In it, plans will discover how the integration of health care data analytics, technology, incentives and personalized communication can positively impact quality, risk adjustment and retention efforts. Plus:

  • Learn how disruption in health care has empowered members
  • Discover how to drive positive high-value behavior change
  • Get reward and incentive strategies proven to engage and win more members

Download the presentation using the button below for an evidence-based discussion on how intelligent incentives can boost your engagement strategy, and create a deeper, more personalized connection between consumers and their health.


Want even more insights and best practices for building successful member incentive strategies? Contact us to keep the conversation going.

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Tom Wicka is CEO and Co-Founder of NovuHealth. Tom helped develop NovuHealth as a way to personalize the health care system, and is an advocate for better health and consumer engagement throughout the industry. A noted speaker and expert in member loyalty, Tom brings crucial insight to the nation’s most innovative health care payers and providers to deliver quality outcomes that benefit both individuals and the care system alike.


About NovuHealth

NovuHealth is the health care industry’s leading consumer engagement company. Combining performance analytics, behavior science and comprehensive technology solutions, our rewards and engagement programs enable health plans to increase high-value member activities—improving member health and driving plan performance. Visit us at