Novu Health Engagement Blog

Drive performance & improve health with targeted member engagement strategies

Novu Health

You know you need to engage your members. But a one-size-fits-all approach just isn’t enough.


Speak to your members as individuals, considering their unique needs and preferences, and your member engagement strategies will have significantly more impact—all while being more cost-effective.




Because the key to driving plan performance is not to treat all members the same—but to focus your efforts on “non-compliant” members (i.e., those not already attending their recommended care appointments) who are likely to take action when given the appropriate incentive. A successful engagement program motivates these members to complete the high-value activities that matter most to your plan—and their own health.


So, how can you design a member engagement program that targets these valuable members—in a compliant way? Learn more in our latest presentation, first shared by NovuHealth’s EVP of Marketing & Engagement Jordan Mauer at this year’s RISE Nashville Summit.


Download the presentation, “How Plans Can Use Intelligent Member Engagement to Drive Incremental Plan Performance and Improve Member Health,” using the button below.


Want even more insights and best practices to build an engagement program that improves health, boosts quality and drives plan growth? Contact us to keep the conversation going. 

Download Presentation


Jordan Mauer is Executive Vice President of Marketing & Engagement at NovuHealth. In this role, he develops and leads the company’s marketing and brand initiatives, as well as member engagement programs. With more than 15 years of senior marketing leadership experience, Jordan brings a passion for analytics, loyalty operations and engagement, as well as strategic energy to NovuHealth. 


About NovuHealth

NovuHealth is the health care industry’s leading consumer engagement company. Combining performance analytics, behavior science and comprehensive technology solutions, our rewards and engagement programs enable health plans to increase high-value member activities—improving member health and driving plan performance. Visit us at