The Health 2.0 conference in San Francisco once again showcased leading companies and their health care technologies during a jam packed event on October 7-10th.
Key attendees to the conference were largely from insurers, developers, vendors, investors, and doctors. The turnout was huge. Jillian Michaels from The Biggest Loser was the keynote speaker and stressed the importance of personal health management and how technology is impacting positive health outcomes.
But what about this engagement? It has been the $64,000 question for health systems, insurers, and employers for nearly two decades. Isn’t it crazy how one question can cost trillions. How to engage people in their health, promote healthy decisions, and how to incent action to influence behavior change over the long-term?
At Health 2.0, there was no shortage of apps and gadgets trying to solve for engagement. The products that stood out from the crowd seemed to share one common ideology, integration. Specifically, those technologies that focus on seamlessly integrating into a person’s life in a customized, relevant, and holistic approach were the most palpable. Health Systems seemed especially encouraged by the integration into Electronic Health Records (HER), extending care past clinical visits, and how these technologies can be leveraged in a Accountable Care Organization (ACO).
One thing is for sure, health and wellness technology is in its infancy. Similar to social media, it will take some time for the market to pick the winners. In the meantime, take a look at whether your wellness program or health promotion strategy is leveraging an integrated and holistic approach to health engagement. Is it personalized and innate to the member? Does it increase frequency and touch? Does it drive behavior change? Does it
support a community of health? If you answered “no” to any of these questions itsworth exploring how technology and a consumer centered approach to health can transform your organization.
Do you have any insights to share?
About the Author
Joe Kohegyi is the Marketing Manager for Novu. Joe has a background in loyalty programs and behavioral economics. He is a graduate of Hamline University School of Business with an MBA in economics.
Connect on Twitter @jkohegyi or firstname.lastname@example.org.