Novu Health Engagement Blog

5 macro trends influencing the future for health plans

Novu Health

We all know healthcare generally lags behind other industries in many ways. We are slower to adopt new technologies, new payment methods, new engagement strategies—but that’s all changing now.


New entrants are challenging legacy thinking and tech giants like Amazon, Apple and Uber are bringing a new lens of innovation to the industry.




Constant change is the new norm in healthcare.


For health plans—as the market continues to grow and evolve—this means rethinking old models, strategies and mindsets is a necessity.


That’s why today, we’re thrilled to announce the release of our new white paper: Succeeding in the new world of healthcare: 5 trends influencing the future for health plans. In it, we take a closer look at five key areas shaking up the status quo and reshaping the health insurance industry:

  • How technology and big data are changing the game
  • Payment reform and the shift to value-based care
  • Price and quality transparency, and the rise of comparison-shopping
  • How digital health is connecting members to service offerings from health plans
  • How consumer power is giving new voice and influence to members

Each of these trends can contribute to uncertainty in an increasingly challenging and competitive market—but the plans that recognize these five forces and use them to plan their next strategic moves will thrive in the face of change.


For more insights, download the full white paper: Succeeding in the new world of healthcare: 5 trends influencing the future for health plans.

Get the 5 Trends

Looking for more? Contact us to learn more about how we tailor rewards and engagement solutions to your member population using the latest in behavioral health science and healthcare data analytics.


About NovuHealth

NovuHealth is the healthcare industry’s leading consumer engagement company. Combining performance analytics, behavior science and comprehensive technology solutions, our rewards and engagement programs enable health plans to increase high-value member activities—improving member health and driving plan performance. Visit us at