Novu Health Engagement Blog

3 keys for successful MA product development & best practices for Medicare member engagement

Novu Health

Times are changing—and Medicare Advantage (MA) members today expect more from their health plans: from a simple and valuable member experience to health products that meet their needs—and reach them where they are.


2018 Medicare Marketing, Sales & Product Summit | Nashville, TN


For plans, this means now’s the time to invest in Medicare member engagement.


A good first step is taking a closer look at consumer touchpoints from beginning to end—and learning how they can be leveraged to drive performance and boost CMS Star ratings. After all, engaging members throughout their health journey—motivating them to take a proactive role in their care, while fostering brand loyalty—is essential to any MA plan’s success in today’s value-based economy.


Ready to take your Medicare member engagement to the next level? Jordan Mauer, NovuHealth EVP of Marketing & Engagement shared key insights in two presentations at this year’s Medicare Marketing, Sales & Product Summit. Check them out:


Learn 3 essential questions to guide product development in “Product Development Think Tank: Keys to Success for Launching into Medicare Advantage.” Download the full presentation using the button below.

Download Presentation


Get tips for planning events that are cost-effective, make an impact across the organization and deliver measurable ROI in “ROI Mindfulness—Designing Engagement Programs that Improve Quality Measures.” Download the full presentation using the button below.

Download Presentation


Want even more insights and best practices to build an engagement program that improves health, boosts quality and drives plan growth? Contact us to keep the conversation going.


Jordan Mauer is Executive Vice President of Marketing & Engagement at NovuHealth. In this role, he develops and leads the company’s marketing and brand initiatives, as well as member engagement programs. With more than 15 years of senior marketing leadership experience, Jordan brings a passion for analytics, loyalty operations and engagement, as well as strategic energy to NovuHealth. 


About NovuHealth

NovuHealth is the health care industry’s leading consumer engagement company. Combining performance analytics, behavior science and comprehensive technology solutions, our rewards and engagement programs enable health plans to increase high-value member activities—improving member health and driving plan performance. Visit us at